Smartphone 7 waiting for the arrival of the iPhone 8

If all Google welcome to do was to create something far finer than iPhone 7, they've already achieved that end with the Google Element and Google Element XL. What remains now is for statesman and writer consumers to actualize that the doubtless iconic iPhone 7 is not the be all and end all of smartphones. But before all you Apple-lovers signal to move on my casing, let me explicate.

I jazz Apple. My convert laptop is a MacBook Pro and it's far outperform than the shitty but long-lived HP I had before this one, I've utilized nearly every iPhone since the truly enthusiastic iPhone 3GS came out hind in the day and I'm a big fan of Apple's pattern belief. But e'er since I saw the Google Pixel…scratch that…ever since I started using a Google Pixel, my views hit threatened to do a 180 on me.

The honours feeling that caught my eye was not the system of the sound. From that perspective I cerebrate Apple nailed it yet with the iPhone 6 and 6S. What truly struck me original was the brightness, clarity and configuration of the AMOLED select on the Element. Apple, as you live, went with LCD profession on iPhone 7 as surface as old models, and it's only on iPhone 8 (what everyone is calling the 2017 iPhone for need of a outmatch figure) that we'll hopefully see OLED.

The product abstract I noticed was the hurry of the phone, and it's not honourable because of the Snapdragon 821 processor from Qualcomm either. I screw the A10 Merger on the iPhone is pretty fast, but I can't assist somatesthesia that the Google Component has an ever-so-slight supply over the iPhone 7 in that fondness. That mightiness be just detectable to few, but it makes a immense disagreement for me, though, because I'm a pretty accelerated publican - and agitated to flush.

The big difference here is that I have ample skillfulness over animation, a lineament Google best brought to Robot 5.0 Lollipop. Not so with iOS, as you patently cognize. Apple is real zealous most its animation. In fact, Apple tells its developers - "Throughout iOS, people-not apps-are in control", but fails to request us that it is iOS - not the someone - that's real in try.

The tierce move salutation held by Google Pel is, of layer, Humanoid 7.1 Nougat. Apple fans module debate that iOS is far many svelte and sophisticated than Android, and there are features in each of them that connection both sides of the discussion. But the Nougat is genuinely disparate plane though it leans heavily on Marshmallow capabilities. That's the understanding they've indrawn it for themselves rather than their OEMs.

And the clincher - the quarter and biggest ace up Google Pixel's sleeve - is untrammeled ikon and video hardware. Earnestly, they had me at "unlimited"! With my sort of assembling - near 22,000 images and nearly 600 video clips, movies and additional video substance - no sound could ever provide my desire for storage type. Finally, I pioneer the one sound that gave me as untold unoccupied cloud hardware as I could manipulate.

Of class, I leave be the honours to respond that choosing a smartphone is a individual firmness, and not plane untrammelled store can sway everyone. But greenback for bill, constituent for pixel and bacteriologist for gramme, the Google Constituent is undoubtedly more innovative than iPhone 7.

Apple is testing more than 10 different prototypes of the iPhone 8

iPhone 7 conceptA drawing. Not what the iPhone 8 will look like.Yasser Farahi/Oval Picture

Apple is testing more than 10 prototypes for new iPhones that could go on sale next year, The Wall Street Journal reported on Monday.

Citing sources, The Journal said some of those prototypes may have a new design centered on a curved screen.

The technology that would enable that curved screen is called OLED, a newer kind of display that has deeper blacks and lower power consumption.

The fact that Apple would need tens of millions of these OLED screens for next year is setting off a race among screen makers, including Samsung, LG Display, Foxconn-owned Sharp, and Japan Display.

The Journal said Samsung would supply "most" of Apple's initial OLED needs, confirming what Bloomberg reported earlier.

But Apple is pushing the other three to gear up to supply OLED iPhone screens as soon as 2018. That would require significant investment — The Journal said Sharp would need to spend more than $5 billion to develop the technology and capacity to supply OLED screens to Apple.

"We don't know whether Apple's OLED iPhones will be a hit, but if Apple doesn't walk down this path and transform itself, there will be no innovation," Sharp CEO Tai Jeng-wu said last month. "It is a crisis but it is also an opportunity."

A clear picture

The information in Monday's Journal story lines up with other reports from Nikkei as well as analyst reports from Barclays and KGI Securities.

As iPhone sales decline, pressure is mounting on Apple to deliver a very desirable new iPhone model in 2017 to return the line to growth.

This model is widely expected to feature glass casing, wireless charging, and a new edge-to-edge screen design, in addition to the latest chips and technologies.

"iPhone 8 design didn't sound 100% locked down but we believe the move is to a bezel-less design with screen sizes getting larger and curved edges in the original envelope," Barclays analysts wrote in November.

KGI Securities pointed to three iPhone models in 2017, with only one sporting the new kind of OLED screen. "We predict three new iPhone models will be launched in 2017: 5.1-5.2' OLED, 4.7' TFT-LCD, and 5.5' TFT-LCD," the KGI Securities analyst wrote.

The Journal warns that the OLED iPhone could be scrapped before its expected launch next fall. After all, Apple is testing 10 prototypes and reportedly killed an iPhone model months before launch in 2016. It sounds as if Apple's plans will depend on whether the company's suppliers can provide enough next-generation screens.